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Sector segmentation consists of getting the overall heterogeneous marketplace for a product and dividing it into several sub-markets or segments, Each and every of which tends to be homogeneous in all important areas.[twelve] The process is conducted for two main functions: superior allocation of a

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Marketing investigate is a scientific means of examining details that entails conducting analysis to assist marketing pursuits plus the statistical interpretation of information into details. This facts is then utilized by professionals to program marketing routines, gauge the character of the agenc